Your analytics is hiding 1 in 10 of your visitors. They're AI agents — and they're making purchase recommendations.
AI agents browse, compare, and influence purchases on DTC storefronts every day. Most analytics tools filter them out as bot noise. Here's what they're actually doing — and a 5-step playbook for what to do about it.
2026-05-10 · 12 min readWhat we know about AI agent traffic on e-commerce in 2026 — and what your analytics aren't telling you
AI shopping agents are visiting your store every day. Standard analytics filter them out as 'bots'. Here's what the public data shows — and what merchants are missing.
2026-05-01 · 5 min read