Blog
Research and reports on AI agent traffic in e-commerce.
What the Personal Agent Protocol means for a WooCommerce or headless store
Meta and Sierra announced PAP on October 6. Shopify and Walmart are partners. What it means if you run an independent store, what's still unknown, and what to do this month.
Your CDN's AI settings are a start. Here's what they can't see.
CDN controls, such as Cloudflare's, now handle declared AI crawlers for free. What they do well, what a CDN can't see from a request (agent browsers that don't announce themselves, orders, what a request means for your catalog), and how to use them with Tactical.
Which of your orders did an AI agent place?
Tactical now labels every WooCommerce order as an agent order, an AI-referred order or neither, including orders placed in an agent checkout that browser pixels never see. What it shows, how sure each label is, and what we have and haven't seen yet.
Who's liable when an agent buys?
Some AI assistants now buy with their user's authority. What one assistant's terms say, how a disputed order reaches a store, what evidence a store can keep today, and what Tactical's evidence pack shows and doesn't. Not legal advice.
Shopify made your store agent-ready. Here's what your analytics can't see.
Shopify's AI channels are on by default, and Google Analytics doesn't fire inside Meta's or Copilot's checkout. What Shopify's own report shows, what it doesn't, and how to see the rest.
I built a trap for Meta's Muse — here's what a store can actually see when an AI agent shops
An open honeypot for Meta's Muse ran for four days in September 2026 and no Muse user ran it. What it caught instead: an AI-driven browser side by side with a real one, link scanners posing as Chrome, and the Shopify announcement that changed the question halfway through.
Your analytics is hiding some of your visitors. They're AI agents — and they're shaping what people buy.
AI agents browse, compare, and influence purchases on DTC storefronts every day. Most analytics tools filter them out as bot noise or count them as people. What they're doing, and a 5-step playbook for what to do about it.
What we know about AI agent traffic on e-commerce in 2026 — and what your analytics aren't telling you
AI agents visit online stores every day, and standard analytics either filter them out as bots or count them as people. What's documented, what your analytics miss, and what to do about it.